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Konga vs Jiji- djt Smart Accessories



Konga vs Jiji- djt Smart Accessories

When it comes to Nigeria ecommerce, you cannot shove aside Konga or Jiji, having dominated the ecommerce space for many years now, many people want to know which platform is better and safer to shop online in 2022. With the likes of Konga and Jiji, you can easily shop all you need without moving a muscle. These ecommerce platforms serve as a bridge between producers and consumers, they have brought massive sales to producers in the last couple of years and met the need of consumers, especially during the lock down era of covid-19.In this article, we will be exploring two giant ecommerce platforms in Nigeria, Konga and Jiji, looking at their differences, similarities, business models and genuineness of products and much more. Relax and enjoy the ride!

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Table of contents

Konga vs Jiji – Definitions

What is Konga? is  a Nigerian e-commerce company founded in July 2012 with headquarters in Gbagada, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, computers & accessories, phones and tablets, health care and personal care products. The company also has logistics service (KXPRESS), which enables the timely shipment and delivery of packages to customers.

What is Jiji?

Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.

Jiji was founded in 2014 by Anton wolyanksy, jiji started as jiji blog providing visitors with information on business, technologies, entertainment, lifestyle tips, life stories, news , it has grown and expanded into five (5) african countries; Nigeria, Kenya, Uganda, Ghana, Tanzania.

Jiji Vs Konga – Differences and Similarities

Although marketplaces and classified ads have similarities, the main differences is the way they handle transactions. Jiji as a classified marketplace does not process transaction between buyers and sellers. They only use their platform as a meeting point between the buyer and the seller, whereas Konga operates a different business model, they process payment of the transactions through their platform, this means when you buy a product from konga, you are not dealing  with a vendor, you are dealing with Konga directly, they take part in the transactions , thus increasing their liability.



Konga has not found an effective way of vetting vendors on their platform, some of their vendors are scammers, same goes with jiji, although jiji makes customers liable for their transactions, konga on the otherhand takes up the responsibility, this has soiled the brand of konga over the years.

Lots of customers have expressed gross displeasure at the products sold by konga, they are either fake or substandard, in statistics, almost 4 out of  every konga products delivered are fake or substandard , this is a real eyesore.

It has led to the emergence of ecommerce startups like Djt Smart Accessories, making trust , reliablility and what you order is what you get their priority.


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Jiji Vs Konga – Comparison table

Characteristics Konga Jiji
Year Founded 2012 In Lagos, Nigeria 2014 in Lagos, Nigeria
Founders Sim Shagaya Anton Wolyansky
Alexa rank (Nigeria) 41 21
Services Marketplace, Logistics,Payment Marketplace
Delivery No No
Product Genuineness 40% 60%


Konga vs Jiji  -Which Is Better ?

The question most people want an answer for is , which platform is better to shop online out of konga and Jiji ?

There are several factors to consider before making a choice of which is better, both platforms have their strength and weaknesses, it now boils down to your specific need.

When you need an all inclusive marketplace, where you order for a product, pay and get it delivered to you in record time, you may go for Konga. On the other hand, when you buy from jiji, you have to negotiate with the seller on the delivery method.

When it comes to genuineness of product, I will recommend Jiji above konga, my opinion is informed by customers review and personal experiences, jiji sellers tend to be more genuine, most of the sellers have their own shop or store and want to grow their business/brand, they use jiji platform to build customer loyalty .

Jiji however advises customers to take all necessary precaution to receive their products ordered. The answer to the question which platform is better depends on how much of risk you are willing to bear, and if your choice is a platform to get 100% original and quality products, you can try Djt smart accessories, they sell premium quality phone and computer accessories with a record of 100% quality, they only sell products from vetted brands. Another factor to consider as a difference between konga and jiji is that, jiji has more range of products, you can buy cars, houses, rent apartment and have services done, which is not available  in konga.

Konga vs Jiji – Reviews

Trust Pilot review of Konga- Out of 48 reviews

Konga Reviews on Trust Pilot

71%- Bad

13%- Excellent

This just sums up all about konga, they don’t have the market credidibility anymore.

Jiji Reviews on site jabber

Jiji reviews on site jabbers

66.7% positive reviews

Konga & Jiji Alternatives

Konga and Jiji are great platforms, customers however are looking beyond a big brand when it comes to ecommerce, they are more concerned about an effective brand, a platform with integrity & product genuineness, this has given a place to startups like Djt Smart Accessories, their tagline is “premium mobile  & computer accessories .

Djt Smart Accessories banner

In my opinion, if you are looking for a perfect alternative to Konga and Jiji, then Djt Smart Accessories is a platform to checkout, their business model is built around selling only products from vetted brands who have the market credibility , they sell products from brands like Oraimo, Apple, Chupez, new age, hp and much more.

Check them out today, you will thank me later.


Konga has grown over the years to become a big marketplace in Nigeria and Africa, likewise Jiji is one of the most visited site in Nigeria, your choice between Konga and Jiji depends on how much risk you are willing to take, we cannot shy away from the fact that it is not totally the fault of Konga or Jiji, but since Konga is liable as a brand to the transactions that go on in their platform, they should have stronger measures of vetting the vendors on their platform, it shouldn’t be all about making money, it should rather be a people first approach.

Thanks for your time!




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