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Home » Blog » Reviews » Brand Reviews » Compare Brands » JUMIA VS KONGA(2022); WHICH IS A BETTER PLATFORM TO SHOP ONLINE



Nigeria ecommerce space has been heavily dominated by Konga and Jumia, they have brought a lot of ease to the online ecommerce space and raised the bar for competitors. Now, you can easily shop all you need without moving a muscle from either of the platforms without moving your muscle.  These ecommerce platforms serve as a bridge between producers and consumers, they have brought massive sales to producers in the last couple of years and met the need of consumers, especially during the lock down era of covid-19.In this article, we will be exploring two giant ecommerce platforms in Nigeria, Jumia and Konga, looking at their differences, similarities, business models and genuineness of products and much more. Relax and enjoy the ride!

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Table of contents

Jumia vs Konga – Definitions

What is Jumia?

Jumia is a pan African technology company that is built around a marketplace, logistics service and payment service.

Jumia was founded by Jeremy hodara, sacha poignonmec alongside tuned kehinde and rapael kofi.

It was launched in Nigeria in 2012  and expanded to five (5) other African countries: Egypt, morocco, ivory coast, Kenya and south africa but are now in over 15 countries.

What is Konga? is  a Nigerian e-commerce company founded in July 2012 with headquarters in Gbagada, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, computers & accessories, phones and tablets, health care and personal care products. The company also has logistics service (KXPRESS), which enables the timely shipment and delivery of packages to customers.

Konga Vs Jumia – Differences and Similarities

Konga and jumia are both referred to as Online Marketplace because they operate as intermediary merchant sites that connect sellers and buyers.  Konga and Jumia (both launched in 2012) are undoubtedly the two largest online marketplaces in Nigeria.

The entry of Jumia and Konga undoubtedly ushered in new-found interest and confidence in the sector, especially among foreign investors. Coming at a time when many young, aspirational Nigerians had been exposed to online shopping in other climes, it was easy for both platforms to cash in on the excitement and buzz to deepen their footholds in the market.

The business model of konga and Jumia is quite similar, they both make money from commissions from the products sold by their vendors, for instance, Konga charges its vendors based on item sales value per category which is around 3to 5%, while jumia charges its vendors based on the specific item sold, which is around 5 to 15%, that means Konga charges is slightly lower than Jumia’s commission charges.

In terms of delivery of items, Jumia does not allow sellers to deliver the items on their own. Jumia has a logistic team available to deliver items to customers, but Konga allows sellers to deliver items on their own, this means as a seller, you are to fix your own shipping charge.




One shared similarity between Konga and Jumia over the years is the lack of proper scrutiny of vendors, some vendors hide under the canopy of these two ecommerce giants to sell substandard and fake products to its customers. The distrust of consumers to these platforms is widening by the day, this has led to the emergence of ecommerce startups like Djt Smart Accessories, making trust , reliablility and what you order is what you get their priority.


Konga Vs Jumia – Comparison table

Characteristics Jumia Konga
Year Founded 2012 In Lagos, Nigeria 2012 in Lagos, Nigeria
Founders Sacha, Jeremy, Kehinde, Raphael Sim Shagaya
Alexa rank (Nigeria) 14 41
Services Marketplace, Logistics,Payment Marketplace, Logistics, Payment
Delivery Yes No
Product Genuineness 40% 40%


Jumia vs Konga  -Which Is Better ?

The question most people want an answer for is , which platform is better to shop online out of  Jumia and Konga ?

There are several factors to consider before making a choice of which is better, both platforms have their strength and weaknesses, it now boils down to your specific need.

When you need an all inclusive marketplace, where you order for a product, pay and get it delivered to you in record time, you may go for Jumia because they operate a very strong logistic network, they offer free delivery for some products and very low rate for other products. On the other hand, when you buy from konga, you have to negotiate with the seller on the delivery method.

When it comes to genuineness of product, I will neither recommend Konga nor  jumia, my opinion is informed by customers review and personal experiences.

The answer to the question which platform is better depends on how much of risk you are willing to bear, and if your choice is a platform to get 100% original and quality products, you can try Djt smart accessories, they sell premium quality phone and computer accessories with a record of 100% quality, they only sell products from vetted brands.

Another factor to consider as a difference between jumia and konga is that, Jumia is a bigger brand, they have more range of products than  jumia.

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Jumia vs Konga – Reviews

Trust Pilot review of Jumia- Out of 156 reviews

Jumia reviews on trust pilot

71%- Bad

13%- Excellent

This just sums up all about jumia, they don’t have the market credibility anymore.

Konga Reviews on Trustpilot – Out of 48 reviews

Konga Reviews on Trust Pilot

71% – Bad

13%- Excellent

Konga also does not have the credibility of the market.

Jumia & Konga Alternatives

Jumia and Konga are great platforms, customers however are looking beyond a big brand when it comes to ecommerce, they are more concerned about an effective brand, a platform with integrity & product genuineness, this has given a place to startups like Djt Smart Accessories, their tagline is “premium mobile  & computer accessories .

Djt Smart Accessories banner

In my opinion, if you are looking for a perfect alternative to Jumia and Konga, thrn Djt Smart Accessories is a platform to checkout, their business model is built around selling only products from vetted brands who have the market credibility , they sell products from brands like Oraimo, Apple, Chupez, new age, hp and much more.

Check them out today, you will thank me later.


Jumia has grown over the years to become a big marketplace in Nigeria and Africa, likewise Konga is one of the most visited site in Nigeria, your choice between Jumia and Konga depends on how much risk you are willing to take, we cannot shy away from the fact that it is not totally the fault of Jumia or Konga, but they should have stronger measures of vetting the vendors on their platform, it shouldn’t be all about making money, it should rather be a people first approach.

Thanks for your time!





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