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Jiji Vs Postwanga (2022); Which is the best shop Online ?

Jiji Vs Postwanga (2022); Which is the best shop Online ?


The internet has revolutionised the mode of business transactions by providing customers with the ability to buy and sell from virtually anywhere, anytime where there is internet access . Platforms like Jiji and Postwanga which are in the classified marketplaces category have reshaped the Nigeria digital marketplace. Online Marketplace Nigeria Limited provides online buying and selling services of used and new products such as cars, motorvehicle, electronics, clothes, accessories, and other related products, it was founded in 2014 in Lagos, Nigeria by Anton Wolyansky. Jiji is one of the most visited website in Nigeria with  monthly visitors of over 8 million People.

Postwanga is a Nigerian based “classified website” that operates in different international countries with a goal to bring a change to the world of classified site.

In this article, we will be exploring these two Ecommerce marketplace giants, leaving you with a choice of the best platform to shop online.

Table of contents

  • Jiji vs Postwanga – Overview
  • Jiji vs Postwanga -Definitions
  • Jiji vs Postwanga – Differences and Similarities
  • Jiji vs Postwanga – Comparison Table
  • Jiji vs Postwanga- Which is better?
  • Jiji vs Postwanga – Alternatives


What is Jiji?

Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.

Jiji was founded in 2014 by Anton wolyanksy, jiji started as jiji blog providing visitors with information on business, technologies, entertainment, lifestyle tips, life stories, news , it has grown and expanded into five (5) african countries; Nigeria, Kenya, Uganda, Ghana, Tanzania.

Jiji is one of the most visited websites in Nigeria with estimated visit of over 8 million people monthly.


What is Postwanga ?

Postwanga is a UK based “classified website” that operates in different international countries, it was established in 2017.

Differences & Similarities

Postwanga and Jiji are both classified ads platforms that connects buyers and sellers easily within Nigeria, Postwanga is more like jiji except that Jiji is known more for properties and sales of cars.   Both have their business model is generally built on the premium services they offer .

Jiji has moved from being just a classified ads marketplace to transactional marketplace by acquiring cars 45, jiji and Postwanga has helped lots of people sell of their used items very fast and making a living out of it.

Postwanga  and  Jiji have navigational similarities. On first landing, both sites have their logos on the left top corner, on the right top corner are the registration/sign-in and/posting tabs. The next most visible similarities is the position of the navbar or navigation bar. The navigation bar is how you get into the main or interior of a website and this must be very visible, easy to locate and must be frontal, just the way it is projected in these two great classifieds.

Both Postwanga and  Jiji share a very unique product display tile, these tiles are unique in that they are much and can display a good number of product from various categories, display the cost and can alternate from ad-to-ad from time-to-time. They aren’t static and they represent a consternation of alternate classified postings. At the bottom of both sites are key navigational tabs like that of Menu, About Us, Help, Terms & Conditions, Privacy Policy, Support & Customer Service and Blog. The platforms social handles and payment options also exist at the bottom all of which is to not create a crowded and chocked-up main or top navigational bar. (Navigational Comparison gotten from Postwanga blog)



Comparison Table



Year Founded 2014 2017
Founder Anton Wolyansky Not Revealed
Monthly Visitors Above 8 Million Less than 1 Million
Pricing ₦9,999 per month Not fixed


Which is Better ?

Postwanga and Jiji are classified ads platforms and are very similar in operation, while Jiji has been longer in the business, they seem also to be the favorite of Nigerians. Jiji has very good reviews and attracts more traffic, the downside to Postwanga is  they don’t have heavy traffic, so sellers don’t enough people viewing their product.


If you are looking for alternatives to Postwanga and Jiji, you can consider competitors like olist, Djt smart accessories,, awamart





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