When it comes to classified ads, Jiji and Olist are kings in Nigeria, but if you were to chose a platform to sell or buy, what will it be ? Jiji.ng Online Marketplace Nigeria Limited provides online buying and selling services of used and new products such as cars, motorvehicle, electronics, clothes, accessories, and other related products, it was founded in 2014 in Lagos, Nigeria by Anton Wolyansky. Jiji is one of the most visited website in Nigeria with  monthly visitors of over 8 million People, Olist is a very strong competitor of Jiji, owned by Opera group, OList is the leading free online marketplace in Nigeria and e-commerce platform connecting real sellers and real buyers. In this article, we will be exploring these two Ecommerce marketplace giants, leaving you with a choice of the best platform to shop online.

Definitions

What is Jiji?

Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.

Jiji was founded in 2014 by Anton wolyanksy, jiji started as jiji blog providing visitors with information on business, technologies, entertainment, lifestyle tips, life stories, news , it has grown and expanded into five (5) african countries; Nigeria, Kenya, Uganda, Ghana, Tanzania.

Jiji is one of the most visited websites in Nigeria with estimated visit of over 8 million people monthly.

 

What is Olist ?

Olist.ng is the trusted free online marketplace in Nigeria and free online classified ads listing website specifically designed for individuals and corporate businesses to advertise, market, purchase or sell goods and services. The launch of OList came after the roll-out of services such as Opera Ads, Opera’s advertising platform, and OLeads, its platform for creating a customizable website. Olist is heavily visited in Nigeria with estimated monthly visits of over 4 million people.

Differences & Similarities

Olist and Jiji are both classified ads platforms that connects buyers and sellers easily within Nigeria, while Olist gives its sellers a maximum slot of 5 posts, after which they need to subscribe to premium to continue posting their products, Jiji gives it users access to unlimited postings of goods and services, they also have a premium package for users that are interested in leveraging on the heavy traffic to take their business to another level. Olist and Jiji both have their major source of traffic on properties and Cars, their business model is generally built on the premium services they offer , according to Olist MD , Dara Gbenro “Beyond typical advertising Olist has got partnerships with multiple brands in sectors like insurance, banking and FMCG, driving traffic to them”

“We have multiple revenue models in different verticals. For example, we have a couple of properties in real estate (not only co-living properties), that we manage and we make money off. That’s one revenue model that we don’t talk about much.”.

Jiji also has moved from being just a classified ads marketplace to transactional marketplace by acquiring cars 45, jiji and olist has helped lots of people sell of their used items very fast and making a living out of it.

Comparison Table

	Jiji	Olist
Year Founded	2014	2019
Founder	Anton Wolyansky	Opera Group
Monthly Visitors	Above 8 Million	Above 4 Million
Pricing	₦9,999 per month	₦ 14,999 per month

Which is Better ?

Olist and Jiji are classified ads platforms and are very similar in operation, while Jiji has been longer in the business, they seem also to be the favorite of Nigerians. Jiji has very good reviews and attracts more traffic, the downside to Olist is the limited number of posts for Sellers, and the pricing seems to be on the highside. Olist customer service are very friendly and helpful, Olist may be a new kid on the block but have been able to send a strong message across.

Alternatives

If you are looking for alternatives to Olist and Jiji, you can consider competitors like wetinuneed, Djt smart accessories, Jumia Deals,  oni.ng, Postwanga, Fatcat